On the avenue Aiaaira will be installed billboards with social advertising

In the frames of the festival of social advertising "New Look", Administration of Sukhum installed social advertising banners in advertising "light boxes" on Avenue Aiaaira.

Posters installed as samples for potential participants of the festival "New Look". In their creation involved the main artist of Architecture of Sukhum Timur Kaytan, specialists and linguists of ABNII, advertising agency «di Graphic».

Festival of social advertising "New Look" is an initiative of the Administration of Sukhum and sponsored by the company "Aquafon-GSM". Dates - from January 12 to March 26.

Applications for participation in the festival are accepted by the Committee on Youth and Sport of the city administration or visit www.novyvzglyad.com.

The festival is open to creative people aged from 14 to 80 years. Accepted both paper and multimedia work. Winners will receive a cash prize, and their work will be posted on the festival website and social networks. The total prize fund - 60,000 rubles.

According to Deputy Head of the Administration of Sukhum Xenia Irisova, the purpose of the festival - to identify and collect the initiative of citizens on the same site, as well as to draw public attention to social problems.